You're In The Right Place, Doc.
This is a special invite for Chiropractors & Functional Medicine Doctors looking to grow their practice with purpose, peace, and profits.
***We are opening just 10 9 spots left for the 3xPractice Mastermind, starting Tuesday, June 4th.***
"There's gotta be a better way!"
Dear Doc,
You’ve likely jumped around from coach to coach, program to program, and agency to agency in your quest to design and grow your dream practice…
You may feel like you've ended up with a“Patchwork Practice” - a collection of poorly implemented strategies, half-baked systems, a trail of forgotten softwares, a confused team, and a lot of frustration, burnout, and disappointment.
If you're looking for real traction, predictable growth, operational excellence, a team you love working with, and an aligned life of purpose, peace, and profits...
We have something different for you!
What If You Could...
Get weekly personalized coaching from a "Fractional C-Suite" - an advisory board of experts with 40+ years combined experience growing hundreds of practices in every role.
Join a community aligned with your goals, values, and vision that supports you.
Get the benefits of coaching, courses, community, and software in ONE program.
Get your Patient Flywheel built & systemized so you can grow with predictability.
Bring your marketing in-house - with the same training, systems and ads created by the top Chiropractic marketing group. (Patient Autopilot)
Get sales training from the guy who's presented over 7,000+ financials to patients.
Follow the BEST playbooks for practice growth, proven hundreds of times, but personalized to you.
Have your team aligned and trained to run the systems with peace, flow, and accountability.
After a combined 40+ years serving the chiropractic space, Dr. Dave Touhill, Stephen Camiolo, and myself (Caleb Hodges) have helped hundreds of practices & health brands grow to high 6, 7, and 8+ figure businesses.
We’ve sat on all seats of the bus and have solved just about every problem you can think of for brand new start-up practices, to multi-office franchises, to thought leaders like Dr. Tony Ebel, Patrick Gentempo, Dr. Axe, and for massive brands like Ancient Nutrition.
The 3 of us are tired of seeing our friends and clients wrestling with the same problems over and over.
We’ve seen first-hand the patterns of success required to create a dream practice, designed around YOUR life… and it’s our mission to help as many practice owners fulfill their dreams as we can.
We believe the world is a better place with more thriving practice owners who are healing people and changing lives.
That’s why we created 3xPractice – to create a new model for helping practice owners grow.
It’s Based On 3 Core Frameworks:
1. The 3xP Model:
Your North Star
Your guiding light that leads you to "Practice Paradise"
A dream practice comes from succeeding at 3 levels - Purpose, Peace, and Profits. Having one or two without the others is just not enough.
Winning at all 3 levels is required for any practice owner of any size to have true fulfillment.
2. The Practice Pyramid
Your Map
A "map" for aligning your entire practice with your life: A simple decision-making framework that ensures your practice operates in alignment with your mission and your core values. It guides every part of your practice, defines your culture, and keeps your systems, strategies, software, and team aligned with what actually matters to YOU.
3. The Patient Flywheel:
Your Engine
This is the engine that fuels every part of your growth.
Get in the drivers seat of your practice with simple strategies, systems, and automation that empower you to Attract qualified new leads, Engage them into New Patient Appointments, Convert them into high-value care plans, and Delight them into staying forever, referring their family and friends, and leaving you glowing reviews along the way.
When you successfully follow these 3 frameworks, the result is a thriving dream practice built by you and for you.
We’ve built a hybrid program that brings together coaching, technology, and community into one system that puts you in control of your practice’s purpose, peace, and profits.
We are going to share everything we’ve learned building & scaling hundreds of practices & health brands to high 6, 7 & 8 figures over the last decade……and we’re gonna do it with you.
In 3xPractice, we meet you where you are at and give you just what you need here and now.
It’s like having a fractional C-Suite - weekly access to a team of experts who have already solved all of the problems you face hundreds of times for hundreds of different people.
We have proven playbooks for every part of your practice, and we work with you as a person to help you implement the right things at the right time, in the right way, that’s just right for you!
From the highest levels of strategy and leadership to the tactical and technical, we will serve and empower you and your team to create your dream practice.
We will give you the tools, training, accountability, and support to systematically design, build, simplify, and automate your entire practice into the vision you’ve always had for yourself.
There are infinite ways to grow a practice, but there is a way that is just right for you. We will help you dream it and do it!
Coaching alone isn’t enough. A killer agency can’t solve your core challenges. A course won’t provide the personalized support and guidance required. The best software in the world will never make all your problems go away…
We're here to fill in the gaps.
It's Time For A Change
A new model. A new way to run your practice…
Imagine if you had a practice, perfectly built for YOUR life:
Fulfilling your deepest sense of purpose, in alignment with your core values (this is why you became a doctor, right?)
Provides predictable profitability every month (no more ups & downs)
Empowers you and your team to take full control over your practice & growth, easily managing your marketing from within.
Supported by coaches, mentors, and a community that shares your mission & values and has gone where you want to go. A team of experts in your corner that provide you with mastery over technology, marketing, copy, AI, and growth.
Runs with simplicity, harmony, and peace (end the chaos)
Allows you true freedom, stress-free, and living in your zone of genius
ONE software to run ALL of your marketing and patient communication pre-packed with proven playbooks built by the world's best marketers
...And a recurring wellness model with revenue greater than your overhead so you can have predictable income and stability. Every. Single. Month
It’s time to make this a reality for you.
Dr. Dave Touhill, Stephen Camiolo, and myself (Caleb Hodges) have joined together to solve this problem once and for all…
We’ve built a program that brings together coaching, technology, and community into one system that puts you in control of your practice’s purpose, peace, and profits.
We are going to share everything we’ve learned building & scaling hundreds of practices & health brands to high 6, 7 & 8 figures over the last decade…
…and we’re gonna do it with you AND your team.
The Patient Flywheel - your growth engine
3xP Model: Purpose, Peace, Profits as your north star
3xPyramid - the map for conscious growth & impact
3xP Academy - The wisdom vault responsible for over a hundred million of revenue in the health space.
Patient Autopilot, the marketing technology (digital ads, campaigns, automations, & more)
Coaching
Community
…and so much more
We won't lie to you - there are no shortcuts, magic bullets, or easy ways out.
We're here to tell you the truth.
WHAT YOUR LOOKING TO CREATE IS POSSIBLE.
But no one can do it for you. Not even us. We're here to put the power in your hands, helping you build on timeless principles and proven pathways to success, A to Z.
It's our mission to help you become the best version of yourself, so you can create the best version of your practice.
We're here to coach, train, equip, support, encourage, inspire, and resource you so that you can live in purpose, peace, and profits.
If you aren't familiar with us yet, here's a quick run down of what we've accomplished and why we're so passionate about serving this space.
Dr. David Touhill
Started as a chiropractor in an office that scaled to 1000 patient visits/wk. Began working with Dr. Josh Axe in 2016 as they built his massive brand. He helped coach and train hundreds of doctors through the ChiroCEO brand. He served as chief of staff at Ancient Nutrition as it grew into a 9 figure brand, running their marketing and sales teams. He has consulted with dozens of major powerhouses in the holistic space from Dr. Oz, Truth About Cancer, +++. He ran the Leaders Mastermind alongside Dr. Axe and Dr. Dan Sullivan. He is an expert growth strategist trusted by the biggest brands in the space and has a heart of service.
Stephen Camiolo
Started alongside Dr. Dave in a high volume super successful chiropractic office as the office manager, handling all systems and financial presentations for a 1000/visits per wk office. He went on to scale a Functional Medicine practice from 1 location and 1.5M revenue to 4 locations and 4.2M revenue in just 18 months. Over the last 15 years of working in practices and with practice owners, he has done over 7,000 financials, generating over $10,000,000+ of patient care revenue and hundreds of hours training with teams on financial presentations. He has grown teams from 7 to 38, creating systems to allow for seamless growth. He's helped practices transition from brick and mortar to virtual. He's orchestrated the growth and sale of a 7 figure practice, handling the successful sale and transition to the new owner. His passion is helping doctors get in and stay in their zone of genius through leadership & systems. He is a master integrator and brings peace, rhythm, and profits to everyone lucky enough to work with him. His passion for helping practice owners grow and run better businesses comes from his deep desire to see people reach their full God-given potential for impact and spreading good in the world by helping them define the race they are running in life and winning big!
Caleb Hodges
Started in digital marketing in 2012, quickly going from helping local small businesses to running 7 figure online launches by 2014. Caleb has generated tens of millions of dollars for his clients, from online products, physical products, software, and services. He has worked with Dr. Axe, The Health Institute, The Points Guy, Beyond Diet, Patrick Gentempo, Dr. Tony Ebel, Health Experts Alliance, 100% Chiropractic, and many others. For the last 8 years he has worked exclusively with Chiropractors & Functional Medicine Doctors, spending millions on paid advertising and building high-performing patient acquisition systems for over 200+ practices. Caleb loves seeing people get health freedom, and that's why he LOVES helping practices grow with marketing systems usually only accessible to larger companies.
Our WHY:
We feel uniquely called to bring our collective experience and skill into a new model to serve the space. This is not just a business for us, we believe it’s our God-given mission to elevate practice owners to their highest level of peace & impact in the world.
I'll explain how we can work together in just a moment...
But first, who is this for?
We don't work with just anyone.
Purpose: You're a doctor on a mission, with a passion for changing lives. This isn't just a job for you, and you take your calling seriously. You aren't interested in just making a living, and you want to make a real impact in your patient's lives. You want to work with ideal patients that value what you do and are easy and fun to work with.
Profits: You desire to effortlessly and abundantly receive the rewards of the impact you have on the world, and to make more money than you ever thought possible... all as a natural consequence of the level of value you are creating. You're sick of the revenue rollercoaster... good months and bad months that leave you feeling tired, undervalued, and frustrated.
Peace: You are sick and tired of operating in chaos, stress, and feast & famine. You know there's gotta be a way to run your practice with systems, automation, rhythm, and team harmony that sets the table for your patients to experience not just healing, but peace & inspiration from every interaction with you and your team.
Access: You don't want to jump on endless "coaching calls" covering repetitive content and wasting time with trainings that aren't relevant to where you are at TODAY. You want to be in a community of high level peers, who share your values and are going where you are going. You want to learn from people who have done what you want to do, over and over. You don't want another course, coach, or program... you're looking for the whole enchilada! ;)
Empowerment:
You know that you are the only one ultimately responsible for your life and the results you create. You desire to be in the driver's seat of not just your practice, but your entire life. We want to help you grow in leadership, intuition, skill, and kindness so that you are empowered and free to OWN your life. We don't want to tell you what to do and what to think. We want to teach you HOW to think so you can build a practice & a life that is perfect for YOU.
If you resonate with this, keep reading...
Here's the new "Mentorship + community + trainings + tools" model:
1. Mentorship: Weekly group coaching calls. You come with your biggest challenge & KPIs, and leave with just what you need to tackle this week. The calls are personalized, intimate, and hands on with all 4 of our coaches supporting you. These weekly calls will be the most valuable time spent every week, and will keep you accountable along the way.
2. Community: We believe we are better together. One person's breakthrough can be shared by all. Collective wisdom is greater than one great thinker. We share our wins, share our challenges, and provide camaraderie that strengthens and inspires in an exponential environment. Our Skool Community keeps us organized and connected.
3. Training: The 3xP Academy is an ever-growing library of proven playbooks, systems, SOPs, checklists, and videos that will provide you and your team with everything you need to break through your current ceiling, and way beyond. This is our wisdom vault. It will continue to grow over time as we deliver new trainings and materials around your current needs.
4. Tools & Tech: EVERY practice needs the Patient Flywheel System to maximize their impact, growth, and retention. As a member of 3xPractice, you also will receive our Patient Autopilot software, powered by GoHighLevel. This will be your New Patient Hub, and it will automate, simplify, and empower everything you do in your practice, maximizing your purpose, peace, and profits. It is built out for Chiropractic and FM practices, with additional features allowing you to launch & run your own ads with a few clicks. You get 24/7 live chat support with zoom call options, a weekly tech training open office hours call, and access to all new features, campaigns, and playbooks we roll out.
This software will handle all aspects of your marketing & flywheel:
- Social Media Strategy, Content Generation, & Scheduling
- Email & SMS Marketing, Nurture Campaigns, & Newsletters
- 2 Way Texting, Emailing, And DMs from ALL Platforms
- Dedicated Local Phone Number with recording & tracking abilities
- Landing Pages, Website Builder, & Funnels
- Reviews, Reactivations, & Retention Features
- AI Copywriting Assistance
- Easily Launch Ad Campaigns On Facebook & Instagram with a few clicks, using our proven ad copy, systems, and templates developed over the last 6 years, responsible for generating tens of thousands of new patient opportunities.
- New Patient Pipelines to easily manage your new patient opportunities & conversations- Integrations with ChiroHD, Chirotouch (server only), Genesis, & Platinum for direct scheduling
- And SOOO much more...
Our 3xPractice model covers a lot... but here are some of the key breakthroughs you're going to love:
The Patient Flywheel: Attract - Engage - Convert - Delight your patients so that 1 can turn into 2. Leverage systems, training, and software to simplify and automate the flywheel so you can grow with ease.
Servant-Hearted Sales Mastery: Learn how to enroll patients into effective care plans in any economy. Communicate your value so you can have the greatest impact on your community. This skill is the linchpin to unlocking effortless growth and impact.
Wildfire Referrals System: Implement simple systems and checkpoints for collecting reviews and referrals from delighted patients. This is the strongest path to evergreen growth without spending a dime on marketing. …speaking of spending a dime…
The 3xP Model: Purpose, Peace, and Profits produce a life of true alignment and freedom. Having just one or two of these will lead to burnout, disappointment, and frustration. Our focus is to max all of these out so you can have a dream practice built perfectly for you.
Blackhole Bandaids: Every business has blackholes that they often are not even aware of! This is the drop off point in your care plans where you lose patients. This is the blindspot that is holding back your growth and keeping you frustrated. We will give you a framework for learning to easily identify these blackholes and patch them up.
The Wellness "Subscription" Practice: Discover the power of a subscription-driven practice. Create predictable revenue greater than your overhead by creating patients for life by serving their greatest health goals every month. This approach will give you more purpose, peace, and profits than you ever thought possible.
The Become Known Method: This is the secret to becoming the best chiropractor in town. Learn how to build a network of powerful allies and relationships in your community that send endless new patients through your doors.
Patient Magnet Paid Ads: Discover how to bring your paid advertising in-house. Caleb and his team will give you the same “snapshots”, systems, ad copy, and training they’ve used to grow 200+ practices over the last 6 years through his agency. 7 figure practices know how to get in front of patients through digital marketing, and we’ll hand you the keys to the kingdom and support you every step of the way.
Data-Driven Delight: Learn the right metrics that matter with simple systems that become your north star. What gets measured gets managed, and we help you make this easy so you can have ultimate clarity in your practice.
The Dream Team: Having team members that are aligned with your vision, mission, and values is the key to having perfect, frictionless days in your practice. Clarity in roles & responsibilities, and effective training & communication make this dream a reality.
So what does working together look like?
Mentorship Mastermind
On our first group call, you’ll go through the gameplan kick-off process to evaluate where you are at now, where you want to be, and what’s in the way. Every week, we’ll meet as a group on zoom. You’ll bring your questions, challenges, and KPIs, and we will give you personalized help. These calls are intimate and effective - giving you just what you need, and nothing you don’t. We also have a weekly tech training call to help with your software, marketing campaigns, paid ads, and anything else you need.
3xP Academy
You get access to our master wisdom vault, an ever-growing library of training videos, systems, proven playbooks, and more. It’s always being added to based on the needs of the group and it will serve you and your team in creating your dream practice.
Software
As a member, you get our Patient Autopilot software (GoHighLevel). It comes packed with all of the campaigns, tools, and systems we’ve created over the last 5 years. It is purpose built for practices like yours. It replaces many additional softwares and will simplify and automate your growth and make everything easier and more effective. You will be able to easily launch your own ads using our proven copy and campaigns in just a few clicks, without an agency.
Community
We are better together. The community is where you share your wins, learnings, and questions with your peers. It’s where you get help and also help others. A source of inspiration, encouragement, and accountability… so you never feel alone again.
Quick recap:
A guided game plan built to take you to practice paradise
Weekly group mentorship calls with Dr. Dave, Caleb, & Stephen
Community of world-class doctors with hearts of gold to support, encourage, and inspire you.
3xP Academy - a curriculum that shows you how to grow a practice with purpose, peace, and profits.
Patient Autopilot Software - Run your own digital marketing, paid ads, campaigns, and more with ease and proven templates.
Regular new training and special guests
3xPractice Commitment:
It’s $1000/mo, and it’s a 3 month commitment, after that it’s month to month and you can cancel anytime. If you want to save $2,000, you can prepay for the year for $10,000.
How do we get started?
The beta program begins on Tuesday, June 4th. There are only 9 spots left for our pioneer group. You will receive extra support and attention as we build the program out around you.
This isn’t just another coaching program or agency offer. Our mission is to give you everything you need to build your dream practice, in one community, one program, one software.
Click here to join now.
Once the 10 spots are full we will close the program for a limited time so we can focus on delivering massive value and results to our pioneer group.
All we ask is that you show up with full commitment, attend all calls, and share your results as a case study.
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